Gather has been a mainstay of the Lincoln Square neighborhood in Chicago for over a decade. With the opening of its sister restaurant, The Warbler, in 2017, the owners decided to embark on a refresh of the Gather brand to bring a more refined, elevated feel to the restaurant and to better differentiate it from its more casual neighbor.

The identity takes its cues from a fan-favorite wallcovering in the space, with a simplified motif expressed in printed materials in the form of letterpress printing.

The website was completely reimagined from the ground-up, focusing on Gather’s defining experiences, from the food itself to its extensive beverage program and a series of special, community- and family-focused events throughout the year.